You are going to talk about your product to the people. You need to compose the text of the presentation, prepare slides and show your work to the audience. How to do it correctly? At first glance, it is very simple - tell about its benefits and everyone will decide to buy it. In practice, this happens very rarely, even if the product is very good. Therefore, it is important to have adequate expectations and prepare a high-quality presentation. How to do it better?
Do you know what mistake is most often made by people who present their new product to the public?
No, the mistake is not in using wrong words or too colorful slides (although this, of course, is also undesirable). The main problem is that most of us talk about how wonderful and amazing our product is, and it's the best product in the world. We believe that these characteristics are enough for the audience to share with us our enthusiasm, and to immediately order a huge batch of our goods. In real life, this does not happen as usual. People are wary of everything new, they are conservative. And to make them try, it is necessary to get rid of old tactics.
Don't follow wrong ways
You shouldn't pressure on the public, forcing it to choose the product. Even if this happens once, such public will not become regular customers. You shouldn't represent your product as an ideal solution, absolutely non-existing in the world, the best ever created - no one will believe this. Small shortcomings make any product more attractive comparing to 'ideal' one. Also you shouldn't act hesitantly - hey, guys, maybe you'll still have a little interest to look at my product, not to mention buying it? Oh, please!
Start with a checklist
Write down on paper who your target audience is - what gender and age they are, where and in what circumstances they live, what financial state, interests, habits, shortcomings, desires they have. What call to action will help them to respond to your idea? What problems will this particular audience solve with your product? What arguments should be used in order to be more convincing - what will they like and what will suit them exactly?
Tell them why
Axiom number one - they DO NOT want to buy your product. These words can cause a large-scale internal resistance within you, because you love your product (it's because you created it), you know how good it is, how many opportunities it has. Why they don't want to buy? As we said above, people tend to be conservative. But the problem is not only and not so much in this. They do not want to buy your product by itself. They want to SOLVE their problem. Imagine that you are offered, for example, a square plank made of wood. You do not need a wooden plank. But if you are told that with the help of this plank you can close a hole in a fence, or cut vegetables on it without spoiling the kitchen surface, or use it as a table for morning coffee in bed - the plank will shine with new prospects. It all depends on how it is presented – at the first glance it was just a plank for you. A good pitch can make you buy three such planks, and you will do it willingly!
Don't swim in verbal water
Try not to fill your speech with verbal "water". Be as specific as possible, speak briefly and on the topic. Consider the psychological effect that people stop perceiving information when there is too much of it, when the speaker talks monotonously and without emotions, when nothing happens, except that he is standing in front of you and saying something. Make the most simple and clean slides. This does not mean that you shouldn't use video and animation - it's more than appropriate. But it's important not to overplay. Deliver your key message to people in simple and understandable formulations. Do not offer more than three positions of memorization simultaneously - including slides content.
Work with objections
There is nothing wrong in it - this is a completely natural factor. Each of us has our objections before we buy anything. Put yourself in the user's place. What can stop you? The price offers of the product? Its complexity? Additional trainings that you should take? Difficulties with delivery or doubt that the product will help solve your problem? Consider each of these doubts in your speech - not directly, but so that the audience will be convinced - your product suits their needs.
Communicate with people
Initiate them to express their opinions, to ask absolutely any questions about the product. Offer to tell aloud about what images arise in their minds when it comes to your product - how they imagine its use, what problems they think may arise, what they think about the price (the questions should be chosen by you, this is your product). The more the audience will be involved in the discussion about the product - even if it's not only about its benefits, but about the shortcomings, the more interesting your audience will be for this product.
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